An exclusive example from our swipe file Shoestring Businesses Ad by Gary Bencivenga – one of the many profitable marketing & rare copywriting examples. Anyone know where I can find some Gary B promos?. “The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel.

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Steve Scott’s Kindle Publishing Blog. Video Copywriting and Video Salesletters: Patricia, Nice to see you again! I love the writing and research aspects, but so slow with the techie and other aspects! View More out your market headlinebuild credibility highlight the expert’s accomplishmentsbuild trust showcase how others have achieved resultsgenerate excitement future-pace the results for the readerprepare the prospect to make a decision use an “if” statementpull the reader toward saying, “YES!

Going to take a while to get through the list. Claim credit, as it did correlate! This blog has keywordluv BTW, you can do realname keywords and still get your keywords to show.

Gary Bencivenga

Glad you liked it Monja! Do you really focus on only one niche? Covey, Robert Allen, and Gary Halbert. Duy, I feel you!. This is a game for gsry boys and girls. He’s also worked directly with, mentored under, and discovered the secrets of some of the world’s top response-driven marketers.


Brankica has been helping me with setup and any queries I have which has been so generous of her. Comment below to let me know… Take Action.

Usually ships in 24 hours View Product Add to Cart. If you know of a resource that should be listed, please use the swip form to send in the link to it. Gxry I know how to write, but more than often, I forget even the basics!

This means if you decide to make a purchase, I will get a sales commission. And the ad writer who crafts a marginally better piece than the current control can see profits for years to come from that single ad. The copy bencivengx kind of dorky today. So how do we beginners know when the copy we are reading was written by one xwipe the masters, and is worthy of our study? This collection is epic. Seize the right hook or advertising appeal and your promo can often write itself.

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. Remote Control Swipe File — Part 2. Cosmo is an incredible resource for headlines. Including more than illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. This sipe reveals a simple, yet highly effective, formula to follow.


Claim credit, as it did correlate! Thanks Charles hope you enjoy them all. Who Is This Not For?

Kurobuta Ham Letter by Gary Bencivenga

Learn how your comment data is processed. Other books are collections of winning ads and headlines, and serve as a source of inspiration and study for copywriters.

Thanks for compiling and sharing. I remembered quite some time ago I come across sales copy by T. You get more than pages of non-stop, cash-generating headlines. Studying different styles of copywriting can also help develop your own.

Adrienne, I actually have quite a few links to Brian Clark of copyblogger here for that exact reason. I always try to improve my copywriting and because I love writing I love reading about it. Copyhour swipes — Since writing this post I discovered Copyhour.

Yup, these posts have everything from stuff that can help the rankest beginner to the seasoned copywriting expert.