Scenarios, Strategies and the Strategy Process / By Kees van der Heijden.- Breukelen: . strongly on these assumptions is scenario planning. I will first. In this book, Kees van der Heijden takes the art of scenario planning one giant step further. Pierre Wack, Former Head of Scenario Planning, Royal Dutch/ Shell. Scenario planning allows companies to move away from linear thinking and Now, Kees van der Heijden brings his bestseller up to date.
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Request permission to reuse content from this site. The Art of Strategic Conversation, 2nd Edition. Added to Your Shopping Cart. Description Scenario planning allows companies to move away from linear thinking and better understand external change.
Eight years and 30, copies after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material.
The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the ‘strategic conversation’. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
In addition, he is a co-founder of the Global Business Network. This involved advising top management on strategy, as well as development of the process of scenario planning in which Shell has taken a worldwide leading role.
He specializes in scenario planning, strategic senario and institutional strategic management processes, and has consulted widely in these areas. Permissions Request permission to reuse content from this site.
Table of contents Reviews Features Preface.
Five Discoveries at Shell. Introduction to Scenario-based Planning.
Scenarios: The Art of Strategic Conversation – Kees van der Heijden – Google Books
Three Competing Paradigms in Strategic Management. The Principles of Scenario-based Planning.
The Business Idea of an Organisation. Scenarios and the Strategic Conversation. The Practice of Scenario-based planning.
Scenarios: The Art of Strategic Conversation
Articulation of the Business Idea. The Management of Change. Guiding the Strategic Conversation.